Every couple of years or so we find ourselves introduced to a new social media platform which takes the world by storm, we’ve had Facebook, Twitter and Instagram as the big cheeses for quite a while, Vine came pretty close before its closure and was notorious for it’s meme culture and short viral videos but it’s closure meant that there was a void in social media; the niche sense of humour was lacking a platform, and although it continued mostly on Twitter, short viral videos were a thing of the past. That is obviously until Tiktok came along.
If you don’t know what TikTok is, first of all, where have you been? And secondly, it’s the app formerly known as Musical.ly where people would lip-sing to songs and make quirky videos. Over the years the app has rebranded and evolved, it’s new name, TikTok came with an overhaul of what kind of content people were creating, the lipsinging videos, although not entirely replaced, were overtaken by memes, one minute vlogs and skits.
You do often find that people will still use TikTok for it’s creations sake, using other people’s audio is one of the biggest trends on the app to take their own spin on the original video and there are the odd few people still lipsinging to songs, but the app itself has completely transformed.
So how does this relate to bloggers and why should you be signing up? Well, honestly, because of how vast the content you can create is. It’s also the perfect opportunity to introduce yourself to a new audience, which may be a lot younger than on your Instagram page, granted, but also you’ll find yourself getting more and more creative with the content that you’re looking to produce.
You see, TikTok doesn’t work the same way that Instagram does, actually, nobody really knows how TikToks algorithm really works, but most people report that when they dedicate their time to TikTok and make an effort to produce content, they see a fast rise in their following, engagement and views. The biggest effort is to get on the For You Page, you’re not always guarenteed to go viral, but getting on the page seems simple enough – I’ve been on it twice just from using the #fyp hashtag!
I’m not actually writing an advice article on how to make it on TikTok though, because I haven’t made it and I’m by no means an expert, but I do think that bloggers need to be jumping on the app and we need to be coming up with content that can fill the one minute time limit.
I actually believe that it’s easy to get left behind when you’re not making an effort to adapt to the times, I’ve always had my doubts about TikTok probably just like everyone else in my age group, but it’s not until you actually start using the app when you realise that it’s the same as every other social media platform – it’s a creative space.
There’s content from memes, dances all the way to makeup tutorials, one minute vlogs, art videos and everything else that you can think of. The content is unlimited and it’s the next big thing. Why would you skip out on that?
To begin with I was simply browsing TikTok because I liked the funny videos and I was also interested in following another blogger who I enjoy, but after I saw her content and “liked” it a few times, my For You Page began to change, I began to see more content targetted towards what I’d shown interest in, I was watching more photography tutorials via the For You Page, I was seeing home renovation videos and one minute vlogs more frequently – which is when it hit me: bloggers should be on TikTok.
At that point I made an account (you don’t actually need to sign up to use TikTok) and I began to play around and make a few videos. One thing I’ve learned is that if you have an unappealing thumbnail, which most of mine do, you’re unlikely to get people to stay on your page for long, so I need to work on my thumbnails and I also need to work on the quality of my videos a lot more, but so far I’ve noticed that TikTok has actually increased my Instagram page views and I’ve even started to think outside the box a little bit more with my content across all of my platforms. I think that the app is forcing us to tap into our inner creativity which Instagram had stopped doing years ago.
It’s refreshing to be on the app and to feel inspired, humoured, entertained and motivated to create, I feel like many of us needed something like this to spring around because of how difficult it’s been on Instagram over the last few years, I’m definitely feeling like this is the start of us moving on and moving up, I don’t think we’ll be waving goodbye to traditional social media platforms any time soon, but we’ve definitely started to shift our focus again.
We have short attention spans thanks to everything being so instant in the modern world, TikTok does a good job at capturing our attention by limiting us to having only a minute to create something, the challenge of this means that we’re forced to innovate, dig deep and find something that will connect with a wider audience; for someone like me this does wonders for my creativity, when I’m forced to face my creative limits in a confined way, it helps me to produce my best work; TikTok is groundbreaking for stepping up onto the platform in a time when social media platforms are already cemented and put in place.
So who knows, maybe this time next year TikTok will be seen as less of a Gen Z app and more of a universal creative platform, I think this is one of those things where you can’t knock it until you’ve tried it, and the running meme on the app is that most of us downloaded it out of curiousity and to be humoured only to be sucked into it and create for the app. Will that be you?