When I tell people that I’ve been blogging for close to five years, I always get the same shocked reaction – granted it’s from people who don’t blog, but I get the, “How have you been doing it for so long?” – to that I normally say that it’s the same as a day-to-day job. If you’re not hopping from role to role, it’s easy to see the years glaze past. The same way for blogging, but with new bloggers they often ask: How do you keep people interested? Well, I have some answers.
Truth be told, when I very rarely look back at my old content, I wonder where my burst of motivation to write came from. I seemed to be really uninspired, and frankly, uninspiring, so when I look at today’s content vs my first ever post, I feel pride. But it’s only because I faced obstacles and never gave up. Which brings me to my first point.
Understand you’re not going to be amazing from the very start
Yeah, this one is a hard pill to swallow but it must be done. I spent a lot of time back in the day comparing myself to the big fish, I wanted to be like them and have amazing blog posts which I could read over and over and be filled to the brim with pride (spoiler: this doesn’t happen, I reread posts and can only see where I could’ve done better, but I do feel proud).
I kind of accepted that I was new to blogging and that I had a lot of room to grow after I ended up three hundred pages deep into someone elses blog, I saw her growth before my very eyes and then it hit me: I’m new – I won’t be great right now. From then on, I began to focus on improving my writing skills and topics.
Have a consistent and easy to read website
In all of your graphics and your blog posts, you want your website to be consistent and easy to read. For my graphics I really like to use script fonts and blocky text, I mostly use my script fonts for my Blog and Blossom group on Facebook but I think it looks really effective and really nice. If you want to download script fonts then I recommend checking out Font Bundles.net because there’s hundreds of different fonts to download and try, I actually download a lot of my fonts from this website for when I make graphics for my blog or group and even Pinterest. Your readers will like the aesthetic and it also makes your graphics stand out.
For your actual blog posts though, I recommend using a standard font such as arial or tahoma, this just helps your readers clearly read and understand your blog posts and your graphics will be known for their quirkiness and attractiveness, and your posts will still be clear and easy to understand.
Don’t worry too much about Instagram to begin with
This is a key tip that I will honestly, always stand by. If the content on your website and blog is good, then people will come to it no matter what. You don’t need an amazing Instagram to begin with. A few years ago, people were claiming that blogging was dying because Instagram had taken over, but this year I’ve seen the opposite happen. Blogging has become a dominant creative outlet once again because of how Instagram has treated users as of late – use this to your advantage and blog to your hearts content. Focus on Instagram later on and only focus on it as a side dish.
Don’t be afraid to get controversial
I think that I definitely have my sex and relationships column to thank for my blog doing well this year, talking about sex will always be controversial and people are interested. I also decided to talk about my feminist view points and express my social opinions a little bit more, and those posts always do the best. People are interested in these topics and it works to my favour. I wanted to talk about things that interested me and I’m glad that I did – so don’t be afraid to do it too!
Finally, be your readers friend!
Last but not least: be a friend of your reader. Talk to them as if you were talking to your best pal over a cocktail. The more connection you have with your readers, the more likely you are to build a healthy community where you and your readers are eager to talk to each other and express your opinions and thoughts about everything and anything. You don’t have to get too personal; I have a lot going on in my life that I don’t share, but you can share enough to be grounded and to have fun with your readers.