Ever since I began making money on my blog, I’ve had people asking me all of the time how I do it, and is it sustainable? When I first started blogging, I didn’t realise that you could make money off it, so the first twelve months or so, I was purely hobby blogging. I didn’t make a penny. After I realised and understood that I wanted my blog to be a resource of income and I didn’t want to keep putting my hands in my own pocket to keep it up and running, I began looking for ways to earn money.
I have a full time job on the side as I’m sure a lot of you do as well, this is just because I can’t say that blogging alone is enough to fund a lifestyle for me right now and also because I like to see my blog money as “pocket money” so to speak; it’s an extra sum so that I can fund my blog or occasionally treat myself to something.
I also don’t think that making money blogging is super easy, you definitely need an audience, not necessarily thousands of followers on Instagram, but a good audience and good SEO.
1. Write sponsored content
I’m jumping straight in with writing sponsored content because it’s the most obvious answer. I began getting sponsored after my first year in, I was writing content that was more beauty oriented and got noticed, it was my first ever sponsor so I was super excited to write the post. Since then I’ve had plenty of sponsors that have helped to keep this blog alive and running smoothly.
I recommend using Twitter for outreach to begin with, you may find that it’s a bit trickier to get sponsored if you’re just waiting on it. Go through the #BloggersWanted hashtag and see what’s to offer, otherwise you can join Facebook groups or directly contact a brand and ask them to sponsor you with a well written, thought out pitch which details exactly how they benefit from sponsoring you.
2. Sell Merch
Selling merch obviously relies on having a large, dedicated audience. You need to keep your merch relevant to your blog and make sure that it’s affordable and sustainable. If you have an audience age group of over 25s then you don’t want to sell corny t-shirts, however if you do like graphics and cute monograms, then I recommend using Monogram Maker which is a really great and easy to use service which helps you create a fun text or image to put on your products that you want to sell, which in this case would be merch. I think things like phone cases, tote bags and anything that can be reused for long periods of time such as pop sockets would be great to design using this service.
3. Use Affiliate Links
There are tons of services available which you can sign up to these days to begin being an affiliate. I’m affiliated with a few brands which come under the Awin umbrella, you’ve probably seen me using affiliate links in my blog posts and sometimes on my Instagram stories. For every product sold via my link, I get a small percentage of commission. This is really helpful because I’m sharing products I genuinely love and getting paid to do so, this is a bit of a slower process though as I don’t get paid instantly, I have to reach a threshold before the money is deposited to me.
4. Place ADs on your blogs via Google Adsense
This one is a little bit more finicky, a lot of people use AdBlock and I’ve known people to complain about the appearance of ads and how they can get in the way and ruin your reading experience, but I also see a lot of blogs using ads and implementing them nicely. This works the same way being an affiliate does, you get paid a tiny commission per click (we’re talking pennies) and as it adds up, you eventually get paid.
5. Sell Presets
If you’re good at something and people like it, you may as well try selling your service! In this case, I’m talking about presets. I recently set up my own shop on my blog which is selling presets (and an ebook which is coming soon). Lots of bloggers do this and see it as a fun and helpful way to make money. Presets are hot right now because it makes photo editing so much easier. I sell mine for a low price so I’m not making a massive profit off them, but it’s some extra cash helping to sustain my website.
So, let me know if you’ve tried or will try any of these methods. I think that making money through blogging isn’t shameful and it’s great to get some extra money to keep your blog alive because honestly, running a website isn’t cheap.