It’s no surprise that those of us that are running businesses or writing blogs are using Instagram to increase our website traffic and get more eyes on our content, so it’s also incredibly frustrating when one of the most affective platforms for getting your content and brand out there, doesn’t really help you out with tricky algorithms and lots of competition. So, we want our engagement to be amazing so that Instagram gets our content on top which results in getting more people interested in our businesses and blogs.
I’ve learned a lot about Instagram over the years and I’ve been working hard at applying everything that I learn to further my reach and improve my engagement, this is no over night trick either, you’re going to have to keep working on these tips to keep people interested and engaged.
1. Get in front of the camera
If you’re only posting flat lays and photos of your daily brunch, people will find it hard to create a connection with you as the person running the account. Get in front of the camera and connect with your audience. You don’t have to post a selfie or even a photo of your face, it can be a photo that show off your hands, the back of your head or even of a garment you’re wearing.
I find that photos that have me in them tend to do way better than photos that don’t. My reach gets further and so do the amount of likes and comments that I get. People are using Instagram to connect with each other, so if you’re not putting yourself out there and showing your followers more about you, they’re not going to connect with you and engage as if you were a close friend.
2. Make your feed have a consistent aesthetic
Having a consistent aesthetic makes people more likely to hit follow, and also makes people more likely to engage with each of your photos. I have some presets for sale which can help you with that (I know, shameless plug), but it really does work. When I began to use the same presets on my feed I noticed an increase in my engagement and following, people are more interested in content that is consistent because they know what to expect from you. It means that your content becomes recognisable and people are more likely to engage with it.
3. Engage with other creators
I know that for a lot of people it can be hard to engage with other people, you may be a bit shy and even so much as commenting “Cute pic!” on someones Instagram may be a lot for you – but believe me, it’s necessary. Not only are you making connections but you’re also getting your name out there. Not only is the creator probably going to engage back with you, but they’re also giving you a helping hand when their followers see your comment and potentially check you out too. Spend at least an hour a day engaging with other creators – it honestly works wonders.
Bonus Tip: Create viral content
Viral content is not that hard to make! It may sound it, but it’s easier than you think. Do some research and see what your followers are interested in, do they like story templates, challenges or quirky hashtags? Find something that resonates with your followers that they can reshare with your name on it.
Did my tips help you? I run a Facebook group for creators where I share tips like these constantly! Join us and learn more.